Listening to automaker's claim they have the "most dependable" truck is much different than knowing your truck can handle whatever you throw its way. Ram knows that truck driver's want to make sure their vehicle can live up to its claim before they drive off the lot. That's why the American truck manufacturer ends their new ads with one the following challenge: "Test our Metal." Translation? Take any new Ram truck that Walser Chrysler Dodge Jeep carries here at 314 Mainstreet in Hopkins, MN 55343 for a test drive.
In its latest ad campaign, Ram has decided to fight back at GM's Super Bowl XLVI ad which claimed that the dependability of their truck is superior to that of the Ram. According to the American automaker, when you take away the horsepower, torque, and warranty coverage from the Ram 1500, you get the F-150. This may come off as a rather bold accusation against the competition, but come on. Did you really think Ram could let its rivals hog the spotlight?
Michael Jordan, executive editor of Edmunds.com knows a thing or two about calling out the competition. "Truck guys have always been willing to name names, and this sort of thing has been going on for years," he explains. "Does anyone compare themselves to "the leading brand' these days except soap manufacturers? Trucks are about utility -- the things they do. Things get tough when there's more than brand imagery involved."1